Marketing Magnifier: More Insight. More Measurable Growth. More Customers by Anthony Milia

Data driven marketing insights by Anthony Milia

Anthony Milia is a digital marketing agency owner and author of Marketing Magnifier, which hit #1 New Release on Amazon. I’ve known him for years through working with Milia Marketing and hosting him on The Business Owner’s Journey. The info on this page comes from my interviews and private conversations with Anthony, as well as my thoughts after reading Marketing Magnifier. You can learn more about me and my background on my page About Nick Berry.

He’s built a benchmarking platform tailored to the stone, kitchen & bath industry and leaned into EOS, EO, AI, and personal branding to scale his business and expertise.

🚀 Why Did You Write This Book for Business Owners?

I asked Anthony why he wrote Marketing Magnifier for business owners and he told me the gap he saw: many owners get the marketing concept but fail at execution. His book bridges that, linking strategy to action with clarity his clients needed. It’s why I consider it one of my top three marketing books.

💡 What Core Business Problem Does the Book Solve?

Anthony shares that too many decisions are emotion‑based because there’s no benchmark to compare against.

In our interview he mentioned “taking data to turn emotion‑based decisions into actionable insights” to help business owners make better decisions.

The book helps owners stop guessing and start measuring, using real metrics on cost‑per‑click, conversion, and acquisition.

🔍 Which Chapter or Idea Should Readers Tackle First - and Why?

Start with the section on marketing benchmarking. Anthony explains how his platform ranks shops by industry percentile - top 25%, average, below - clearly showing where you stand. You've got to have something to compare to in order to give your numbers meaning.

As I noted on the podcast, that’s where the conversation moves from vague to “game on.”

🧠 What Surprised You While Researching or Writing This Book?

Anthony told me he didn’t expect how much the writing process sharpened his perspective:

“You’re consuming content… progressively sharpening your positioning as a subject matter expert.”

His research for the book, interviewing a list of experts like John DiJuilius, pushed him to expand his perspective and his professional network at the same time.

So writing made him a better marketer, business owner, and speaker.

⚠️ Where Do Entrepreneurs Most Often Misapply These Concepts?

Many small business owners:

Fly blind: no/wrong KPIs, no benchmarks.
Skip data translation: they collect metrics, but don’t turn them into strategy.
Ignore the customer journey: they don’t see it from the buyer’s eyes.

Without benchmarks or clear goals, marketing becomes guesswork.

Instead they should: define metrics, build context, act on what moves the needle.

📈 How Can a Business Owner Apply Your Method Right Away?

Choose 3 key metrics (e.g., CPC, CPA, conversion rate).
Collect data across channels and time.
Compare to industry benchmarks (top vs average).
Identify gaps - are you below average?
Take action - adjust campaigns, messaging, budgets.
Repeat monthly to track improvement.

Stick to the system: pick three KPIs, benchmark monthly, tweak, repeat.

🧭 Nick’s Take on Marketing Magnifier

This is one of my favorite marketing books, top 2-3. It goes beyond theory and gives entrepreneurs the clarity and tools they need to execute smart marketing. If you’re trying to turn your marketing into a strength for your business, one you can leverage to grow and get a true ROI, this book’s for you.