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The Business Owner’s Journey Season 3 trailer is a launch episode hosted by Nick Berry, who provides actionable insights on business owner mindset and leadership growth for ambitious founders and entrepreneurs seeking to scale and evolve from producer to leader.
Season three moves upstream. Less tactics. More thinking.
Nick explains why leadership is the growth ceiling, how founder identity shapes outcomes, and why becoming the leader your business needs is not optional if you want sustainable scale.
Nick Berry is a business coach, founder of Redesigned.Business, and the host of The Business Owner’s Journey podcast, focused on helping business owners transform their mindset and develop the leadership skills required to scale their businesses. Through practical frameworks and real-world stories, Nick empowers leaders who want to break free from founder bottleneck and become the leader their business needs to thrive.
The Season 3 trailer sets the stage for deep dives into how great business owners think, featuring Nick’s signature approach to leadership growth. This trailer acts as the starting point for business owners ready for transformation, challenging listeners to see leadership as the growth ceiling and to embrace their evolving business owner identity.
Season 3 continues The Business Owner’s Journey’s mission to equip owners with proven strategies, mindsets, and systems necessary for meaningful business growth. Nick Berry introduces the main focus areas for the season:
- Shifting from producer to leader
- Overcoming the founder bottleneck
- Transforming your business owner identity
- Scaling a business by reshaping how you lead
Episodes in Season 3 will feature solo insights, guest experts, and thought-provoking frameworks—each unlocking new ways to lead and scale.
Nick explains that great business owners evolve how they decide, not just what they do. The producer mindset solves problems by effort, while the leader mindset solves them through clarity, priorities, and standards. This shift removes the founder bottleneck and creates room for scale.
The episode frames producer to leader as a thinking upgrade, not a title change. Growth follows identity.
A business can outgrow systems, people, and even strategy. It cannot outgrow the leader’s capability. Nick makes it explicit that leadership ability sets the upper limit on scale.
When that ability stalls, the business stalls. When it grows, the business follows.
Nick shares how softened standards after COVID affected his own performance. The insight is direct: identity drift leads to performance drift. Leadership growth starts by re anchoring who you are and what you expect of yourself.
Business owner transformation is intentional. It does not happen by accident.
High standards, clear accountability, and relentless improvement are not personality traits. They are environmental requirements. Nick explains that leaders must design environments that pull their best work out of them.
Lower standards feel flexible. They quietly cap results.
Nick makes the case that scaling a business requires continuous personal evolution. What got you here will not get you where you want to go next. Leadership is not a phase. It is the job.
If your thinking does not evolve, the business eventually stalls.
As host, Nick Berry is best known for his practical coaching style and the creation of frameworks like the Business Alignment System™ and the 5 Stages of the Business Owner's Journey. He helps owners rethink business owner mindset and confront the real factors setting their growth ceiling.
His expertise is tailored for:
- Expertise-driven businesses
- Entrepreneurs trying to get out of the day to day and work on building the business
- Growth-minded founders aiming to build scalable companies
With each new season, Nick Berry expands on tools and systems owners can use right away. The Season 3 trailer invites listeners to:
- Download a free 90-Day Business Growth Roadmap
- Explore The Business Owner’s Journey Podcast playlist on YouTube
- Connect with Nick directly on LinkedIn and X.
A unique value of the show: Nick only endorses approaches he has proven with real business clients. The show emphasizes practical next steps and places to dive deeper for those committed to their own business owner transformation.
“Because there's only one thing that your business cannot ever outgrow. It cannot ever outgrow your capability as leader.” — Nick Berry @nickberry
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“Your ability is not fixed in place. It can grow.” — Nick Berry @nickberry
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“The journey of the business owner is a journey of transformation.” — Nick Berry @nickberry
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“You can't build the next version of your business without becoming the next version of yourself.” — Nick Berry @nickberry
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“If you want a better business, you're gonna need better thinking.” — Nick Berry @nickberry
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You’ve built something valuable, but you've hit a wall.
You’re wearing all the hats, attending all of the meetings, making all of the decisions...
You’re not broken. You’re missing a clear picture of what to do next.
The 90-Day Roadmap shows you the path forward:
• Where you stand today in the 5 Stages of Business Growth
• The biggest issues holding you back and your top 3 opportunities to attack right now
• A week-by-week 90-day strategic action plan
It’s free. It takes under 6 minutes. And it delivers the kind of clarity most owners pay thousands for.
NOTE: This is NOT a stock, templated pdf with a few variations. This is a 1 of 1 analysis of your business.
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The Business Owner's Journey Podcast host: Nick Berry
Production Company: FCG
00:00 Season Three Trailer and the Business Owner’s Journey
02:10 The Producer to Leader Shift in Business Growth
04:23 Leadership Identity, Standards, and Growth
05:56 Learning How the Best Business Owners Think
Nick Berry (00:12)
Happy 2026 and welcome to season three of the Business Owners Journey podcast. It promises to be the best and the most thought provoking season yet. The goal of the show hasn't changed. The Business Owners Journey has always been about shortening the learning curve for business owners, helping you to anticipate the challenges, which are plenty, that lie ahead of you.
We wanna learn from the people who've already been there. But my approach has evolved and this season is gonna be a little bit This season, we're gonna go further upstream into how the best business owners are thinking, into their identities and how do they think about themselves? How do they think about their standards? How do they think when the pressure's on? Not just talking about what they do, but how do they decide? How do they know where to focus?
Because there's only one thing that your business cannot ever outgrow. It can outgrow its design. It can outgrow its infrastructure. It can outgrow people. It can outgrow the strategy. But it cannot ever outgrow your capability as leader. Your ability to assess, diagnose, prioritize, strategize, problem solve, organize, and navigate the complexities and uncertainties that are too much for most. But that's your everyday.
That ability is the ceiling for the business. You reach the limitations of that ability, the business is stuck, but
Your ability is not fixed in place. It can grow. That's why you've got to be in a constant state of growth and evolution. The journey of the business owner is a journey of transformation. And you've got to be constantly transforming yourself as a leader with intentions and with purpose of becoming the leader that the business that you envision having needs you to be. That's the job. You, your leadership, that's the biggest lever in the business.
And if the way you think doesn't evolve, then the business is eventually going to stall. Because doing what got you here and being what got you here is not going to be enough to get you where you want to go next.
A major theme in season three is about the shift from producer to leader, how to raise your ceiling, how you can evolve, how you think so the business can evolve too. Because growth and scaling, it's not just about doing more. Survival is about doing more, but now it's time for you to move beyond survival. So we're going to explore how the best owners are thinking and more importantly, how are they thinking while they're actually building? Because you don't build a great business by accident. They didn't.
You build it by becoming the person who's capable of building a great business and becoming a person who can is a never ending journey. Let me give you a little example of how this is showing up in my life. So every year I'd say at the beginning of the year, I set intentions for the year. It's not resolutions. It's my intentions, how I want to be. And this year, everything is kind of centered around my identity. And that's because after COVID, I realized I let some things
drift and not intentionally. didn't realize it at the time, but my standards softened in some places that I shouldn't have. The way that I hold myself accountable, my expectations out of myself and out of other people. I let those things change and it took me a lot of reflection, a lot more than I would have expected for me to realize that that's what was off. I just became more flexible where
Flexibility didn't really serve me or the goal. And some ways of thinking that just crept in that they're just not me. So I've gone through my reset process and because I know what kind of environment I need to be in to do my best work. I know the ingredients that I need. High standards, clear accountability, relentless improvement. Those are the characteristics that are a big part of who I am.
And so they have to be present in an environment for me to be at my best. So part of my intentions for this year are re anchoring and strengthening those characteristics. Because here's what I know personally and professionally, you can't build the next version of your business without becoming the next version of yourself. Season three opens with a friend of mine that I've known for a long time, Anthony Trucks. He's a former NFL player, entrepreneur, a professional speaker.
His company is called Dark Work. And that's what he calls the work that you do on your identity behind the scenes in the dark that determines what you're capable of when it counts. Because as he says, you don't get outcomes beyond your identity ever. And he's the perfect guest. It's the perfect discussion to open up the season and this theme of shifting from the producer to the leader of a business. And the theme just keeps showing up again and again. I sit down with people like Dr. Benjamin Hardy.
he's the co-founder of scaling.com. He's written several books with Dan Sullivan. He's also got several other bestsellers that he's written on his own, including the science of scaling,
the world on brand SERPs and Google Knowledge Panels.
Natasha Walden is a LinkedIn strategist who's helping founders turn their LinkedIn profiles into actual brand assets for themselves. Jason Pfeiffer, the...
Jason Pfeiffer, the editor in chief of Entrepreneur Magazine has had conversations with thousands of founders about these very things.
Paul Austin Manier is the founder of Six Catalysts and brand and marketing strategist, Debbie Oster, who happens to be my former business partner and a co-founder. And the list goes on and on, but these are people who have built real businesses. They've navigated these real situations and real pressure. They've had to evolve themselves along the way. And I'm not having them come on here to have the conversations just to share playbooks. They're also sharing how they think.
and they're willing to talk honestly about what it actually took for them to get here.
So if you've got a business and you've got traction and maybe things feel just heavier than they should, or something feels like it's time for a change or it's not working anymore, but you're not exactly sure what the issue is. Maybe the business is working, but it's only because you just are relentless and won't stop. Season three is for you. this is the conversation that you've been looking to have.
This is the Business Owner's Journey podcast. I'm host Nick Berry. If you want a better business, you're gonna need better thinking. So let's make that happen.
Nick Berry is an American entrepreneur and business advisor, whose track record includes founding, leading, and advising award winning small businesses since 2002. He has built companies in multiple industries, hosts The Business Owner’s Journey podcast, and created the Business Alignment System™ framework that helps owner-operators scale without burning out.
After his most recent exit he founded Redesigned.Business to advise and coach to other entrepreneurs and business owners who are looking for a trusted (and proven) advisor.
Among peers, colleagues and clients, Nick has been referred to as 'The Anti-Guru', due to his pragmatic approach and principled leadership. He shares his thoughts, experience, and lessons learned each week in The Golden Thread newsletter.
