About Kiri Masters

Kiri Masters is an acclaimed entrepreneur, award-winning writer, and expert in online retail. She founded Bobsled Marketing, a digital marketing agency specializing in retail marketplaces, which she successfully exited in 2022. Currently, Kiri is on a career sabbatical, focusing on various projects, including her podcast and business coaching. Kiri was the first guest on The Business Owner's Journey.

Kiri Masters (Pt 1): The Challenges of Founding, Building, and Exiting Her Marketing Agency in 7 Years

Kiri Masters (Pt 2): Personal Branding and Overcoming Mental Barriers

Professional Background

Founder of Bobsled Marketing

Kiri Masters founded Bobsled Marketing to help brands optimize their presence on Amazon and other marketplaces. The agency quickly became a leader in the field, assisting numerous clients in achieving their e-commerce goals. Kiri sold the agency in 2022, marking a significant achievement in her career.

Current Roles and Projects

Audience and Impact

Kiri Masters' work is essential for entrepreneurs, business owners, and marketing professionals looking to excel in online retail and personal branding. Her clients and audience benefit from her deep insights into digital marketing strategies and marketplace optimization.

Notable Achievements


Kiri Masters' journey began in banking before transitioning into e-commerce and digital marketing. Her passion for helping brands navigate the complexities of online marketplaces led her to establish Bobsled Marketing. Through her agency and subsequent projects, Kiri has consistently demonstrated her expertise and leadership in the industry.

Social Profiles and Websites

Recent Updates

Kiri Masters is currently on a career sabbatical, during which she focuses on her podcast, business coaching, and sharing her entrepreneurial journey through her Substack. She continues to be an influential voice in the realms of e-commerce and personal branding. She recently joined Nick Berry as a guest on "The Business Owner's Journey" podcast and shared her story. Kiri was the guest on tBOJ's first and second episodes.


Kiri Masters' extensive experience in online retail, digital marketing, and personal branding makes her a valuable guest for "The Business Owner's Journey" podcast. Her practical insights and strategic advice provide listeners with valuable guidance for navigating the complexities of business ownership and leadership. Tune in to hear Kiri share her journey and the lessons she's learned along the way, offering inspiration and actionable steps for success.

Nick Berry Round Headshot

Nick Berry is an accomplished entrepreneur and CEO, whose track record includes founding and leading numerous companies since 2002.

He is also a mentor and coach to other entrepreneurs and business owners who are looking for a trusted (and proven) advisor.  

Among peers, colleagues, staff, and clients, Nick has been referred to as both 'The Business Guy' as well as 'The Anti-Guru', due to his pragmatic approach and principled leadership.

He shares his insights and lessons learned, along with those of his expert guests,
on his podcast, 'The Business Owner's Journey'.