Anthony Trucks is a transformation coach, dynamic speaker, and former NFL athlete who empowers entrepreneurs and leaders to elevate their identity and habits. As the founder of Dark Work, he provides practical, science-backed tools designed to enhance peak performance and help clients accomplish any goal with confidence.
Anthony Trucks has been a guest in The Business Owner's Journey podcast:
Former NFL athlete Anthony Trucks is an identity transformation expert and serial entrepreneur. Through his Dark Work methodology, he helps ambitious professionals break through performance plateaus. He specializes in helping high achievers shift internally to reach their next level of external success.
Anthony Trucks channels his lived expertise as a foster kid turned NFL athlete into transformative coaching for anyone ready to do the “Dark Work” and make shift happen. As the creator of the Dark Work Experience, Anthony unpacks the science and psychology of identity to help high achievers, business owners, and organizations tackle their toughest transformations. He delivers neuroscience-backed frameworks and actionable strategies that unlock untapped potential, no matter where you’re starting from.
Anthony regularly shares stages with icons like John Maxwell, guiding his audiences through practical steps in leadership identity, building unbreakable habits, and taking the tough actions that drive real success. His approach is both deeply personal and universally relevant, making him a go-to expert for anyone pursuing meaningful change.
Anthony Trucks is the founder of Dark Work, a dynamic platform and movement designed for people who are tired of surface-level results and ready to re-align who they are with what they want to achieve.
Through the Dark Work Experience, he’s built an immersive program that blends psychology, coaching and cutting-edge technology to help clients actually change the habits and beliefs that have been holding them back.
His work spans from corporate leadership programs to high-impact keynotes and personal coaching. Anthony also created the Dark Work Identity Type Assessment, a tool that helps individuals rapidly diagnose and shift the core drivers behind their behaviors. Anthony’s work has impacted business owners, elite athletes, and leaders worldwide, consistently producing breakthroughs in clarity, confidence, and achievement.
Anthony Trucks has a knack for turning hard-earned life lessons into simple, practical wisdom. As a regular guest on top-tier podcasts, he’s become a go-to voice for anyone looking to navigate identity shifts and build resilience. Between his videos, articles, and online courses, Anthony provides the actual step-by-step methods people need to bridge the gap between who they are and the success they’re after.
He’s built a massive community around the “make shift happen” philosophy by sharing daily, actionable insights that actually work in the real world. You can find his latest frameworks and join the conversation on Instagram and LinkedIn.
From surviving the foster care system to competing in the NFL, he has consistently turned high-pressure challenges into a blueprint for success. These experiences eventually led him to launch a series of high-impact coaching businesses and become a sought-after speaker on global stages.
Today, he’s recognized as a top-tier authority on identity and elite performance. For his latest media appearances and featured content, visit Dark Work and follow his updates on Facebook.
Anthony Trucks’ story starts in foster care and forging a path to NFL stardom before becoming a serial entrepreneur and family man. Anthony moved from surviving in unstable circumstances to thriving as a purpose-driven leader, father, and role model.
Along the way, he’s cultivated deep connections in the personal development and leadership space, collaborating with industry greats and mentoring the next wave of difference-makers.
His backstory has shaped a signature brand of empathy and grit. Offstage, Anthony enjoys time with his family, pushing his own thresholds in fitness, and investing in new projects that align with his mission: helping others boldly reinvent who they are so nothing stands in the way of the life they want.
Primary Business Website (Dark Work)
Dark Work Identity Type Assessment
Nick Berry is an American entrepreneur and business advisor, whose track record includes founding, leading, and advising award winning small businesses since 2002. He has built companies in multiple industries, hosts The Business Owner’s Journey podcast, and created the Business Alignment System™ framework that helps owner-operators scale without burning out.
After his most recent exit he founded Redesigned.Business to advise and coach to other entrepreneurs and business owners who are looking for a trusted (and proven) advisor.
Among peers, colleagues and clients, Nick has been referred to as 'The Anti-Guru', due to his pragmatic approach and principled leadership. He shares his thoughts, experience, and lessons learned each week in The Golden Thread newsletter.
