Joe Drake is a fitness educator who transforms textbook knowledge into career-ready skills for aspiring trainers worldwide.
Based in Boca Raton, Joe is co-founder and master instructor at Axiom Fitness Academy, where he guides 1 400-plus graduates through NASM-aligned certification and hands-on labs. His day-to-day mixes curriculum design, live workshops, and executive coaching for early-career trainers seeking clarity on business succession planning and long-term exit strategy from the gym floor.
Beyond Axiom, Joe co-owns Gravity + Oxygen Fitness and serves as a global educator for Technogym. Each venture reinforces a simple philosophy: practical mastery first, values-aligned sales second. Upcoming projects include a mentor program that helps veteran trainers map leadership transition paths into portfolio life opportunities.
Joe’s coursework powers the Axiom 10-week CPT program listed by NASM. He speaks at events like SUCCEED! and contributes articles to LiveExercise on topics ranging from ownership transition to building a scalable exit strategy from personal training. A field guide on selling a business in fitness is slated for release in 2026.
VoyageMIA profiled Joe’s early journey, praising his agency in business and vision for closing the education-to-execution gap.
In 2025 he was honored in the Business Leadership and Innovation Spotlight™ for voice-driven leadership, underscoring his impact on the future of fitness education.
Axiom’s 4.9-star rating across 500 reviews underscores industry trust, while Technogym’s master-trainer designation recognizes his leadership in values-based program delivery.
Originally from Arizona, Joe moved to South Florida in 2010. He holds a master’s in exercise physiology, multiple certifications from NSCA and ACSM, and still trains a small roster of clients each week. Off the gym floor, the self-proclaimed “Super Dad” enjoys beach runs with his family and tinkering with kettlebell programming.
Nick Berry is an American entrepreneur and business advisor, whose track record includes founding, leading, and advising award winning small businesses since 2002.
After his most recent exit he founded Redesigned.Business to mentor and coach to other entrepreneurs and business owners who are looking for a trusted (and proven) advisor.
Among peers, colleagues and clients, Nick has been referred to as both 'The Business Guy' as well as 'The Anti-Guru', due to his pragmatic approach and principled leadership.
He shares his insights and lessons learned, along with those of his expert guests,
on his podcast, 'The Business Owner's Journey'.
