The Power of an Optimized Google Business Profile in 2024

Full Article Originally Published on SmallBusinessExpo February 21, 2024 (Nick Berry)

SmallBusinessExpo Features Nick Berry's Business Expertise

Nick's article, "The Power of an Optimized Google Business Profile in 2024" was beenK featured on The article was originally published on February 21, 2024, and provides guidance for businesses to use their Google Business Profile to enhance business visibility. is a respected platform that provides resources, workshops, and advice for small businesses looking to grow and manage their businesses effectively. They are well-known for their valuable contributions to the small business community.

Target Audiences: Entrepreneurs and Local Business Owners

"The Power of an Optimized Google Business Profile in 2024" is specifically tailored for local business owners, startup founders, and entrepreneurs focused on maximizing their online presence. This article is particularly beneficial for sectors like retail, hospitality, and services, where local visibility and customer loyalty drive business success.

Optimizing Google Business Profiles for Local Visibility

In his comprehensive article, Nick Berry explores the substantial benefits of an optimized Google Business Profile (GBP). He provides a strategic blueprint on how local businesses can leverage GBP to gain better visibility in Google’s local search results, enhance credibility, and attract more customers.

Nick Berry's Business Background

Nick Berry brings over twenty years of experience as a seasoned entrepreneur and business coach, with a history of building successful businesses from the ground up.
He is the CEO and Founder of Fitness Revolution, a business coaching firm which has guided over 4000 independent fitness businesses world wide.
He also recently founded, a digital marketing agent using innovative strategies to establish businesses' expertise and build an authoritative online presence (That includes using their Google Business Profiles).

His expertise in strategic marketing and local business development makes his advice not only credible but indispensable for business owners looking to thrive in competitive markets.

Related Business Resources from Nick Berry

These Google Business Profile Resources are found on
You can do a quick self-audit anytime with this free Google Business Profile Audit Checklist or you could opt to have a professional to do it for you and audit your entire online presence.

If you’re looking for a deeper understanding and strategic insights, this free The Complete 2024 Business Owner’s Guide to Google Business Profile goes much further into optimizing GBP for business growth. Use it to build a strong online presence and connect with your target audience more effectively.

Nick Berry Round Headshot

Nick Berry is an accomplished entrepreneur and CEO, whose track record includes founding and leading numerous companies since 2002.

He is also a mentor and coach to other entrepreneurs and business owners who are looking for a trusted (and proven) advisor.  

Among peers, colleagues, staff, and clients, Nick has been referred to as both 'The Business Guy' as well as 'The Anti-Guru', due to his pragmatic approach and principled leadership.

He shares his insights and lessons learned, along with those of his expert guests,
on his podcast, 'The Business Owner's Journey'.