The Core Values That Guide Me on My Business Journey

Core Values as Guiding Principles

I believe that core values are more than statements. They’re the principles that guide every strategy, every action, every partnership. They’re how we do things.

Below are the core values I’ve brought into every business I’ve been involved with.

Your values don’t have to look like mine. But you need to be clear on what they are.

You can find out more about how to bring your own core values to life in your business in this episode of The Business Owner's Journey podcast:  Make Your Business Core Values Sticky.

Deliver ‘Kindness’

There’s a difference between being nice and being kind. Niceness stays in the comfort zone, avoiding constructive criticism, delaying problem-solving, and offering partial, unchallenging feedback. Kindness steps outside the comfort zone, challenging and amplifying strengths, addressing issues promptly, and giving the objective feedback that’s necessary for success.

I believe I have a responsibility to see and tell people what others can’t or won’t.

#deliverkindness

Do What We Say We're Going to Do

Dependability is a sign of strong character, and it’s a consistent trait in the most respected, successful people I know, in business and life. I hold myself to the highest standard of dependability and accountability, and I expect the people I work with to hold themselves to the same standard.

#deliverthepromise

Deliver Extraordinary Value and Service

Delivering extraordinary value and service is the constant guiding force behind the work I do. The goal isn’t just to give someone more than what they need. It’s to make them so glad they chose to work with me that they can only say ‘wow’.

#deliverextraordinary

Relentless Pursuit of Growth

I believe growth isn’t optional for any of us. I’m always looking for ways to improve my knowledge, skills, and processes. I’ll always be relentless when it comes to my own growth.

#relentlessgrowth